By: Tiffany Montgomery
Samsonite Group is acquiring a majority stake in DTC travel and lifestyle brand BÉIS in a $210 million deal, adding a digitally native brand with a large social following.


Tiffany Montgomery is a journalist at various esteemed publications including Outdoor Retailer, Shop-eat-surf, and NewsBreak. She focuses on themes such as retail, business and economics, and e-commerce, with particular expertise in consumer behavior analytics, retail analytics, and corporate sustainability. Tiffany's work has been featured in notable outlets like the University of Arkansas - Sam M. Walton College of Business and Retail TouchPoints.
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Tiffany's coverage largely revolves around industry updates, product promotions, and sales & marketing within the surfing and retail sectors. She shows a strong preference for press releases and private sector announcements.
When reaching out to Tiffany, consider providing newsworthy content related to CEO appointments, brand acquisitions, industry events, or insights into trends affecting the retail and surfing industries. If you have exclusive access to insider information about major shifts in leadership within prominent companies or significant developments in brand strategies within these sectors, it could be of interest to her audience.
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