Danni Santana

Retail Editor

AS SEEN ON

Preston's Summary

Danni Santana is a Retail Editor at Business Insider. She specializes in themes such as cybersecurity, cybercrime, finance, and financial technology, often intersecting these topics with the retail industry and trends in style and fashion, including brands like Nike and Adidas. Danni's work has been featured in Business Insider India, Yahoo Finance Canada, Yahoo News, CNET, and Knowledia.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Cites Data: 33 %
Review: 17 %
Press Release: 15 %
Promotional Deal: 8 %
Government Announcement: 7 %

Themes Covered:

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Most Recent Topics:

  • Cyber attacks
  • Data Breaches
  • Data Leaks
  • Phishing
  • Financial Platforms
  • Saving & Investing
  • Credit Health
  • Debt Management

Pitching Insights

Danni Santana's articles mainly focus on lifestyle, product promotions, and business, particularly within the context of major brands such as Nike. The extensive use of data in her coverage suggests a preference for fact-based insights and trends.

Given the emphasis on specific products and consumer behavior, Danni may be interested in pitches that provide unique data-driven analysis or expert commentary related to consumer preferences, shopping trends, or product releases within the lifestyle and retail sectors. Pitches offering exclusive access to industry experts or insider perspectives could resonate well with her coverage style.

While Danni does not have a specified geographic focus, her interest in American malls and consumer behaviors indicates a potential inclination towards topics relevant to the US market.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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