Dave Trott is a renowned advertising professional and writer. He has contributed to various publications, including Campaign Asia, Campaign (UK), Campaign India, and The Detroit News. Known for his unique perspective and thought-provoking insights, Dave's articles cover a wide range of topics related to advertising, creativity, and marketing strategies.
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Dave Trott predominantly provides opinion editorials and cites data in his work. He covers a wide range of topics including advertising, marketing, politics, language, and strategy. If you are considering reaching out to him for coverage or commentary on these subjects, ensure that your pitch is well-researched and contains substantial data to support your points.
Given his interest in opinion pieces and government announcements related to various themes such as politics and content & publishing, he may be open to receiving pitches from experts who can provide unique perspectives on current political developments or industry trends within the realms of advertising and marketing.
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The brief is a set of rules and marketing's job is to enforce the brief, says Dave Trott.
Open-source advertising
Getting the hump about awards
The author states that the advertising world, just like the referees, needs to learn the advantage rule, and start focussing on the consumers
A crap idea
Ali was gorgeous
Bog-standard thinking
With the example of toilets and pits, the author explains how a problem can be turned into an opportunity
In a fusion voting system, two or more parties can back the same candidate, and votes on each line are counted separately before they are combined to determine a winner. This gives voters a way to send politicians a clear message: “I'm supporting you, but on a specific party line because I identify with that party's values.”
Even the most brilliantly crafted campaign is not advertising if it never gets the chance to be executed, says Dave Trott.
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