David Hunter

OPINION — “A race to the bottom of the aquifer,” and “Water governance aligned with corporate interests.” The two quotations above are from the book, “Running Out: In Search of Water on the High Plains,” by Lucas Bessire.

MxV RAIL R&D, RAILWAY AGE JULY 2026 ISSUE: The Association of American Railroads Railway Electronics Standards Committee (AAR RESC) identified several areas of interest regarding a possible Ethernet-based multiple unit (MU) cable replacement. These areas included:

Since AI took search by storm, dozens of AI visibility tracking and generative engine optimization (GEO) tools have launched, giving businesses and marketers a way to understand how AI talks about their brands.

Share this: Multi-location businesses have always known that local search performance can't be managed from a national-level dashboard.

AI Agents Making Conversational GBP Management Possible Share this: Managing a single Google Business Profile well takes consistent effort.

L arge brands have bigger budgets and bigger teams, but AI search doesn't reward size the way traditional rankings sometimes did.

Share this: Managing local SEO across dozens or hundreds of locations was already a heavy lift before generative AI entered the picture.

Share this: AI search is quickly becoming a default research step before a customer visits a store, books a service, or calls a support line.

AI search is increasingly the first, and sometimes only, source a customer checks before choosing a nearby business. But those AI-generated answers aren't always accurate.

David Hunter is a producer in Los Angeles whose films include the award-winning Dinner in America and First Girl I Loved . He also writes about