Dan Taylor explores how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts.
Loren Baker is the founder of Search Engine Journal and Digital. He is a dedicated basketball dad and a passionate fan of the Baltimore Ravens. Loren's expertise lies in the field of search engine optimization (SEO) and he regularly contributes articles and podcasts on topics such as Google Ads, website migrations, content creation, and PPC strategies.