Britain’s cider drinkers are becoming increasingly discerning, with a growing thirst for premium products, at the same time as practising greater
David Shrimpton is an Editor at Independent Retail News. He specializes in the intersection of food and beverages with retail, focusing on topics such as beverage production, consumer behavior analytics, and retail technology. David's insights into the retail landscape are frequently featured in various industry publications, highlighting his expertise in consumer packaged goods and e-commerce trends.













