By: Pooja Shrivastava
The British Soft Drinks Association has elected Red Bull's Peter Charles as its new President, strengthening industry leadership.
Pooja Shrivastava is a Senior Journalist at Eastern Eye. She specializes in retail, e-commerce, and consumer packaged goods, focusing on themes such as consumer behavior analytics and retail analytics. Pooja's insights and expertise have been featured in prominent publications including Eastern Eye, World Wealth Journal, and Wiley.
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United Kingdom (National)


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Pooja's coverage focuses on retail, consumer goods, and wholesalers. She often cites data and press releases while also covering government announcements. Her articles touch upon product promotions, sales & marketing, as well as crime-related topics.
Given her focus on citing data and press releases, Pooja might be interested in receiving pitches related to new products or services backed by strong data or official announcements from relevant authorities within the retail industry.
Additionally, given Pooja's coverage of crime-related topics such as shop closures and illegal tobacco seizures, she may be open to pitches that provide insights into security measures for retailers or analysis of trends in criminal activities impacting the retail sector.
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