Deena Amato-McCoy

SPECS Program Director

AS SEEN ON

Preston's Summary

Deena Amato-McCoy is the SPECS Program Director for Chain Store Age, a leading publication covering the retail industry. With a focus on national retail trends and developments, Deena's articles provide insights into C-suite moves, exclusive interviews with industry leaders, and in-depth coverage of new store concepts and expansions.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Press Release: 45 %
Private Sector Announcements: 30 %
Cites Data: 8 %
Exclusive: 6 %
Promotional Deal: 3 %

Themes Covered:

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Most Recent Topics:

  • Store Management
  • Retail Customer Data
  • Consumer Behavior Analytics
  • Retail Analytics

Pitching Insights

Deena's coverage primarily focuses on press releases and private sector announcements within the retail, furniture, baby products, fashion, and beauty & fashion industries. She is likely to be most responsive to pitches related to exclusive product launches or expansions in these sectors.

Given her focus on specific companies opening new stores or launching products, she may be interested in pitches that provide insider information about upcoming store openings or unique aspects of new product launches.

Since Deena's geographic focus is national (United States), consider tailoring your pitch with a US-centric angle when reaching out for potential coverage opportunities.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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