What happens to advertising and marketing in an age where AI makes purchase decisions for consumers? Will AI platforms like ChatGPT and Perplexity replace Google and Meta as the biggest ad surfaces? Sir Martin Sorrell, Executive Chairman at S4 Capital, shares his perspective on the future of creativity, data, and AI in marketing with Deepsekhar Choudhury, Associate Editor, Outlook Business.
Deepsekhar Choudhury is an Associate Editor at Outlook Business magazine. He focuses on business and economics, covering topics such as capital markets, economic policy, local economy, entrepreneurship, startups, corporate finance, and corporate sustainability. Deepsekhar's work has been featured in Inc42 Media, Business Standard, Rediff.com India Ltd., moneycontrol.com, and Outlook Business.









