What happens to advertising and marketing in an age where AI makes purchase decisions for consumers? Will AI platforms like ChatGPT and Perplexity replace Google and Meta as the biggest ad surfaces? Sir Martin Sorrell, Executive Chairman at S4 Capital, shares his perspective on the future of creativity, data, and AI in marketing with Deepsekhar Choudhury, Associate Editor, Outlook Business.
Deepsekhar Choudhury is an Associate Editor at Outlook Business magazine. He covers a range of topics including Capital Markets, Economic Policy, Entrepreneurship, Startups, and Corporate Finance, with a keen focus on Corporate Sustainability and the Local Economy. Deepsekhar's insights and analyses have been featured in prominent publications such as Inc42 Media, Business Standard, Rediff.com India Ltd., and moneycontrol.com.










