Deirnesa Jefferson

Multimedia Journalist

Preston's Summary

Deirnesa Jefferson is a Multimedia Journalist at WCCB Charlotte's CW. She focuses on regional interest and world news, with particular attention to social issues, travel and tourism, and public security, often highlighting topics relevant to Charlotte, North Carolina, and the African American community. Deirnesa's work has been featured in various outlets, showcasing her commitment to covering significant themes across North America and LATAM.

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Geo Focus

Charlotte, United States (Local)

Coverage Attributes:

Beta
Government Announcement: 23 %
Event Coverage: 14 %
Evolving Stories: 13 %
Breaking News: 12 %
Press Release: 10 %

Themes Covered:

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Most Recent Topics:

  • Airports
  • Tourism

Pitching Insights

Deirnesa Jefferson's coverage focuses on local news, community events, non-profit organizations, and government announcements in Charlotte, North Carolina. Her articles often cover stories related to crime, family & relationships, government & politics, and health.

Given her focus on local news and community-related topics in Charlotte, pitches should highlight human-interest stories that resonate with the local audience. Topics such as education initiatives within the region or profiles of individuals making a positive impact locally would likely align well with her coverage.

Considering Deirnesa's interest in evolving stories (14%) and seasonal content (12%), offering timely insights into ongoing events or issues relevant to Charlotte could enhance pitch relevance. Additionally, given her emphasis on mental health (17%) and social issues (23%), providing expert commentary or unique perspectives related to these areas may also be impactful for reaching out effectively.

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