Apple is once again the world's most valuable brand. Brand Finance , a brand valuation consultancy, values Apple's brand at US $574.5 billion, ahead of second-placed Microsoft ($461 billion).
Dennis Sellers is a Contributing Editor at MacTech and Apple World Today. He covers a diverse range of topics including consumer tech, software, and the arts and entertainment sector, with a particular focus on Apple products such as iPads and Apple TV+. His work has been featured in prominent publications, showcasing his expertise in technology and retail trends.