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Desire Athow
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Desire Athow

Managing Editor

AS SEEN ON
TechRadar

Preston's Summary

Désiré Athow is the Managing Editor at TechRadar Pro for Future plc. With a career spanning four decades, he focuses on technology's impact on society, consumer tech, and retail, while also covering topics like e-commerce and marketing. Désiré has been featured in TechRadar, where he shares insights on shopping events such as Prime Day and Black Friday, along with his passion for hardware reviews and niche software providers.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus

Coverage Attributes:

Beta
Promotional Deal: 40 %
Review: 30 %
Press Release: 11 %
Gift Guides: 7 %
Industry Specific: 3 %

Themes Covered:

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Most Recent Topics:

  • Consumer Electronics
  • Mobile Apps
  • Phones & Tablets
  • Online Marketplaces
  • Software Development
  • Marketing Technology (MarTech)

Pitching Insights

Desire Athow's coverage suggests a strong interest in promotional deals and product reviews within the technology space, particularly focused on computers and laptops. Based on this focus, Desire would likely be receptive to pitches related to new product launches, exclusive discounts or promotions, or unique insights into consumer tech trends.

Pitches offering exclusive access to upcoming tech products for review or providing insider information about upcoming Black Friday and Cyber Monday deals could capture Desire's attention. Additionally, if you have insights into emerging technologies in the computer and laptop space that align with his coverage area, it may pique his interest.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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