Eben Novy-Williams is a deputy editor at Sportico. With a rich background in sports journalism, he covers a range of topics including international sports leagues, major league sports, and the business aspects of competitive athletics. His work has been featured in Yahoo Sports, Yahoo News, Yahoo Finance, and Sportico.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Eben's coverage predominantly revolves around sports business, including private sector announcements, press releases, and legal policy regulation. This indicates that he is likely to be interested in pitches related to new partnerships, financial reports from sports organizations or businesses operating within the industry.
Given his focus on citing data and legal policy regulation within the context of sports, Eben would likely be receptive to insights from experts who can provide detailed analysis of how regulations impact various aspects of the sports industry or those who have access to unique datasets shedding light on trends in this space.
While Eben does not appear to have a specific geographic focus based on available information, his coverage suggests an interest in developments across different regions pertaining to topics such as college sports, NFL and media partnerships within the realm of sports business.
This information evolves through artificial intelligence and human feedback. Improve this profile .
The New York Knicks jersey patch partner, Experience Abu Dhabi, is drawing a Finals audience with the UAE undergoing Iran war uncertainty.
The WNBA is planning to add a USA 250 patch, previously announced by Fanatics and Donald Trump, to its uniforms at its All-Star Game in July.
Hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the FIFA World Cup.
Ongoing NFL and NBA team sales in Seattle have taken focus now that Melinda Gates, one of the country's richest people, has bought into the Kraken.
The USMNT won its World Cup opener against Paraguay as pressure mounts on the team to deliver for all of the American soccer business apparatus.
World Cup ticket giveaways like those in Boston, Seattle and New Jersey are a logical endgame for FIFA's unpopular, lucrative ticket pricing strategy.
Cape Verde's World Cup jerseys are made by Capelli Sport, which was founded 15 years ago in New Jersey to solve a youth soccer problem.
Sixth Street's relationship with Dallas Cowboys owner Jerry Jones deepened this week as part of a $600 million natural gas investment.
On the 562nd Sporticast episode, hosts Eben Novy-Williams and Justin Birnbaum discuss some of the biggest sports business stories of the week, including takeaways from the opening days of the 2026 FIFA Men's World Cup
The Knicks won the NBA title, the Hurricanes won the Stanley Cup and the USMNT opened the World Cup with a win. This Sporticast discusses it all.
