The biggest prediction market companies have been eager to position their products as “peer-to-peer,” pitting average Joes against other opinionated casuals.
Eben Novy-Williams is a deputy editor at Sportico. He covers various aspects of the sports industry, including sports business, competitive sports, and corporate finance, drawing on nearly a decade of experience at Bloomberg News where he reported on media deals, team sales, esports, and the Olympics. His work has been featured in Yahoo Sports, Yahoo News, Yahoo Finance, and RealGM, and he is also the co-host of the Sporticast podcast.














