By April 2028, I won't need to write this kind of article. If the International Olympic Committee updates its recently announced ‘AI Agenda' ahead
Jacob Feldman is a sports business reporter, focusing on the intersection of sports and technology. He writes for Sportico and Yahoo Sports, covering a wide range of topics including collectibles strategy, fan experiences, player growth, streaming sports documentaries, and more. Jacob also produces content for Sunday Long Read and This Day Pod.