Eliza Williams is an Editor for Creative Review, with a focus on a wide range of topics within the creative industry. Her articles cover everything from advertising campaigns and brand purpose to art, design, and social issues. Eliza brings a keen eye for creativity and a passion for storytelling to her work.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
International
Eliza's coverage largely revolves around design, entertainment news, gaming, and house & home topics. She frequently features press releases and private sector announcements, suggesting she may be open to pitches from brands or organizations that have newsworthy updates relating to advertising campaigns, brand evolution, sustainability initiatives in the food and beverage industry or creative design ventures.
Given her focus on visual elements like photography and animation as well as entertainment-related content such as ads for lotteries or new Coca-Cola commercials directed by known creators, she might be drawn to stories with strong visual appeal or those related to innovative marketing strategies within the mentioned industries.
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Creative agency Mutant is behind the new ads, which aim to emphasise the brand’s playful side
Created to celebrate the opening of new and renovated McDonald’s restaurants in Canada, the visuals feature classic menu items in the form of bursts of confetti
The campaign is a timely reminder to frustrated customers when morale over the state of the UK’s rail services feels at an all-time low
Featuring a film from director Kim Gehrig and a set of dynamic OOH digital billboards, the campaign aims to show the importance of music throughout our lives
Actor and model Madison Tevlin stars in the ad, which dismantles various stereotypes about the limitations of life with Down syndrome
Wilson directs the production at Aviva Studios in collaboration with musicians CocoRosie, bringing a focus on tolerance and friendship to the childhood classic
After years of championing gleaming white, perfectly straight teeth, the dental brand is now embracing the beauty of gaps
Created by TBWA\MCR, the poster campaign for cancer awareness charity Prost8 points out that men have the wrong idea when it comes to check ups
Speaking at Offf Festival in Barcelona, Ragged Edge’s Max Ottignon explained why AI is a wake up call in the “age of convergence”
In our latest monthly interview we speak to designer and illustrator Jessica Hische. She reflects on her life and work and how the industry has changed
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