Abbey Bamford

With a bold colour palette, modular 'C' system and a renewed tone of voice, FORM Brands Studio's work positions circularity as collaboration in action.

No laptops, no Slack, and a live brief for children's literacy charity BookTrust – Special Projects' executive course at the Royal College of Art is the antithesis of the modern boardroom, but that's precisely the point.

Valentine's Day might be over, but CERCA is rethinking romance for the long haul – with a rebrand by Saint-Urbain that swaps anonymous swiping for connection through mutual friends.

As running culture continues to grow in popularity, ASICS’ latest global campaign leans into joy and unexpected lightness, pairing everyday exercise with a classic Beach Boys soundtrack.

The social film borrows the look of viral skincare routines, then swaps serums and gentle exfoliants for heavy metals and exhaust fumes. It's designed to make city pollution feel as visceral as it actually is.

Kanal isn't a traditional museum, and Base Design's identity doesn't treat it like one. The system spans visual, sonic and behavioural layers, all designed to flex as the institution grows.

For the first in a series of designer collaborations, Balmoral Defender tapped the Brooklyn agency to create something that feels more fashion editorial than car commercial... complete with a dual-logo system, edition numbering and a film shot across Brooklyn and Tribeca.

Tonic Health has ditched clinical clichés and pastel wellness promises in favour of a striking new identity built around the idea of light as clarity.

We go behind the scenes of the spicy vodka collaboration to uncover how flavour, heritage and screen-print craft shaped one of 2026's most eye-catching bottles.

From Britpop references to cinematic one-liners and philosophy-led wordplay, we asked creative studios to unpack the stories behind their names and what those first impressions really say about who they are.