The donut had a cameo in “2012,” where it is seen rolling down the street as an enduring symbol of end-time. Now the brand looks to tackle the tough Japanese market.
Elizabeth Beattie is an Asia Business/Economics Correspondent at The Japan Times. She covers a range of topics including finance, trading, and the economy, with a particular focus on Japan, markets, and the G7, as well as broader themes in business and economics. Elizabeth’s insights and analyses have also been featured in GlobalResearch.