Elizabeth Doughman

Facing a crowded Nashville hot chicken market, The Red Chickz successfully leveraged social-first marketing to connect with consumers.

UVC disinfection reduces bacterial contamination on hatching eggs by up to 95%, improving hatchability and chick quality while cutting labor costs compared to manual wiping methods.

Discover how extreme heat threatens poultry cold chain safety this summer. Learn why real-time monitoring systems are critical to prevent food spoilage and waste.

Flock dynamics play a larger role in reproductive performance than previously thought.

UK study finds that moving hens out of confined housing into barn, organic or outdoor systems could require larger flocks to produce the same number of eggs.

Artificial intelligence now shapes hatcheries, grow-out houses and plants and it's starting to shape consumers'shopping lists, too.

Convenience-focused attributes also resonate most strongly with Generation Z and younger millennial buyers.

The study used next-generation sequencing methods to reveal previously hidden regions of the virus’s genetic code.

Discover how artificial intelligence and smartphone imaging could revolutionize Salmonella detection in poultry, improving food safety and reducing contamination risks.

Chicken protein demand is soaring with 7 in 10 consumers seeking high-protein options. Explore marketing strategies to position chicken as a trusted premium protein.