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Huey Magoo’s brand objectives for 2023 were to obtain a unique position that would set the brand apart from other big-name brands and competitors in the chicken category.
Elizabeth Doughman is a managing editor at wattagnet, where she specializes in writing about the poultry industry for Animalagnet.com. With a passion for science and a love for animals, Elizabeth brings a unique perspective to her articles, exploring topics such as antibiotic resistance, genetic progress, and emerging diseases in the poultry industry. Her work has also been featured in Reader's Digest (U.S.).
