Ellie Fry

Deputy Online Features Editor

Preston's Summary

Ellie Fry is the Deputy Online Features Editor at the Daily Mirror. She specializes in writing and editing features related to the Royal Family, health, TV, showbiz, politics, and current affairs, with a keen focus on culture and society, family and relationships, and food and beverages. Ellie has been featured in numerous publications, including The Independent, Hull Live, and the Daily Express.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Seasonal: 15 %
Evolving Stories: 13 %
Event Coverage: 10 %
Expert Commentary: 9 %
Cites Data: 9 %

Themes Covered:

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Most Recent Topics:

  • Cultural Movements
  • Internet Culture
  • Pop Culture
  • Subcultures
  • Store Management
  • Early Childhood Education
  • Parenting Styles
  • Single Parenthood

Pitching Insights

Ellie Fry's coverage is primarily focused on family and relationships, with a significant portion dedicated to seasonal and breaking news stories. She often covers lighthearted or relatable content related to Christmas, parenting, home renovation, restaurant experiences and the Royal Family.

Given her focus on evolving stories and seasonal topics like Christmas and parenting, she may be interested in pitches that provide unique perspectives or personal anecdotes related to these themes. Additionally, given her coverage of breaking news stories involving public figures such as Kate Garraway's husband Derek Draper's Covid battle, she might also be open to pitches about similar heartwarming or emotional human interest stories.

As Ellie has a national (United Kingdom) geographic focus for her articles, consider tailoring pitches with relevance specifically to the UK audience when reaching out.

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