The $100mn brand has built a hyper-loyal following by keeping things simple
Ellie Pithers is an Assistant Editor at HTSI. She covers a diverse range of topics including celebrities, comedy, and entertainment news, with a particular focus on the beauty industry, makeup, and skincare. Ellie has been featured in prominent publications such as Vogue Business, Vogue, The New York Times, The Times, Guest of a Guest LLC, Magzter, Architectural Digest, British Vogue, and the Financial Times.












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