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Ellie Smitherman
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Ellie Smitherman

Senior Consumer Reporter

AS SEEN ON
The Sun

Preston's Summary

Ellie Smitherman is a Senior Consumer Reporter at The Sun. She specializes in finance and personal finance, focusing on pensions, retirement, and retail news, while also supporting readers during the cost of living crisis. Ellie has been featured in The Scottish Sun, The US Sun, CornwallLive, Birmingham Live, News.com.au, The Irish Sun, North Queensland News, and The Sun.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Cites Data: 24 %
Government Announcement: 20 %
Promotional Deal: 18 %
Press Release: 12 %
Legal Policy Regulation: 7 %

Themes Covered:

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Most Recent Topics:

  • Credit Health
  • Debt Management
  • Retirement Planning
  • Saving & Investing
  • Commercial Real Estate
  • Housing Market
  • Energy Policy & Regulation

Pitching Insights

Ellie Smitherman's coverage is mainly focused on national UK retail and consumer-related topics, featuring announcements, promotional deals, and government releases. If you are pitching to her:

1. Focus on retail industry insights, particularly related to high street stores or specific companies mentioned in her articles.
2. Offer expert commentary or analysis regarding changes in the retail landscape, especially those affecting consumers in the UK.
3. Provide exclusive information about upcoming promotions or discounts that would be relevant to her audience.
4. Consider offering personal finance tips or advice related to savings during holidays or other financial decision-making.

Given Ellie's focus on product promotions and personal finance themes, tailor your pitches accordingly for a better chance of engagement with her articles.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

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