Emily Burns

Wellness Market Reporter

Preston's Summary

Emily Burns is a Wellness Market Reporter for WWD, with her work also appearing in ELLE Magazine, Yahoo Sports UK, Brownstone Institute, and The Epoch Times. She covers a wide range of topics in the wellness industry, including noninvasive facial sculpting, fitness collections, supplements, menopause research, beauty tech, wellness hospitality, women's wellness brands, and more.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Press Release: 29 %
Private Sector Announcements: 21 %
Exclusive: 10 %
Promotional Deal: 9 %
Cites Data: 8 %

Themes Covered:

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Most Recent Topics:

  • Wellness Programs
  • Beauty Industry
  • Fashion Industry
  • Consumer Health
  • Women's Interest
  • Mental Health

Pitching Insights

Emily Burns' coverage focuses heavily on announcements and press releases within the beauty, wellness, and personal care industries. She often covers new product launches, brand expansions, and business developments in these sectors.

Given her focus on promotional deals and private sector announcements, Emily is likely to be responsive to pitches that provide exclusive access or insights into new product launches or industry trends. If you have information about upcoming launches in the beauty, wellness, or personal care space or can offer behind-the-scenes details about notable brands or products entering the market, it may resonate well with her coverage style.

While she doesn't have a specific geographic focus mentioned, Emily's articles cover international brands expanding their presence globally. Therefore, she might be interested in stories involving companies making significant moves into new markets.

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