Emily McCormick

Editor

Preston's Summary

Emily McCormick is an Editor at Optometry Today, where she oversees the development of the bimonthly journal and its website, focusing on new content and commercial initiatives. Her work spans various areas including health and wellness, healthcare systems, and continuous education, often addressing social issues and topics like homelessness. Emily's insights and contributions have been featured in prominent outlets such as Yahoo Finance, Worthing Herald, and Bank Director.

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Geo Focus

Coverage Attributes:

Beta
Press Release: 31 %
Event Coverage: 22 %
Government Announcement: 13 %
Expert Commentary: 8 %
Profile Feature: 5 %

Themes Covered:

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Most Recent Topics:

  • College & University
  • University Research
  • Lifelong Learning
  • Professional Development
  • Healthcare Administration
  • Patient Care
  • Public Health

Pitching Insights

Emily’s coverage focuses on local news related to human resources & employment, business & industry, and health & wellbeing, with a specific emphasis on the optometry industry. She seems particularly interested in press releases and event coverage within this niche.

Given her focus on the United Kingdom and topics such as optometry, eye care, vision loss, healthcare, and the optometry industry, potential pitches should center around these areas. This could include new research or studies relevant to sight and hearing loss prevalence in the UK or updates related to CPD requirements for professionals in the optometry field.

Pitches that align with Emily's themes of interest such as human resources & employment or health & wellbeing would likely be well-received if they also tie into developments within the optometry sector.

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