Emily McCormick is the Editor at Optometry Today (OT). She specializes in health and wellness topics, including consumer health, lifelong learning, and professional development, while also exploring themes related to aging and longevity. Emily's work has been featured in Yahoo Finance, Worthing Herald, Bank Director, Association of Optometrists, and Chesterfield Advertiser.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United Kingdom (National)
Not enough data
Emily’s coverage focuses on local news related to human resources & employment, business & industry, and health & wellbeing, with a specific emphasis on the optometry industry. She seems particularly interested in press releases and event coverage within this niche.
Given her focus on the United Kingdom and topics such as optometry, eye care, vision loss, healthcare, and the optometry industry, potential pitches should center around these areas. This could include new research or studies relevant to sight and hearing loss prevalence in the UK or updates related to CPD requirements for professionals in the optometry field.
Pitches that align with Emily's themes of interest such as human resources & employment or health & wellbeing would likely be well-received if they also tie into developments within the optometry sector.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Nikki Fenner Optometrist, which opened its doors three decades ago, is celebrating the milestone
By: Emily McCormick
Dry eye is not listed on the official NHS website page for menopause symptoms
Optometrist, clinic supervisor at Aston University, and Alcon professional education faculty member, Hatim Hassanali, shares the moments that helped him get comfortable with toric contact lenses
During Dry Eye Awareness Month, OT visited Eyelink Opticians to explore how the independent established its Eye Spa dry eye clinic and why
The company introduced a new single vision lens into its Z series and highlighted the Vision Atelier suite
By: Laurence Derbyshire, Emily McCormick
The eyewear company launched Victoria Beckham Eyewear at 100% Optical
By: Laurence Derbyshire, Emily McCormick
Eliza Jane McCall share her experience of sitting the OSCEs with OT
Optometrist and professional affairs consultant at Johnson & Johnson, Neelam Patel, shares her tips on how to navigate talking to patients about presbyopia
Successful applicants will be formally admitted as fellows at the association’s 2027 Clinical Conference and Exhibition in June next year
By: Emily McCormick
A programme of activity is designed to recognise dispensing during its centenary year
