Emily McCormick is an Editor at Optometry Today (OT). She focuses on themes related to health and wellness, including healthcare administration, patient care, and public health, while also exploring the intersections of healthcare technology and education. Emily's work has been featured in Yahoo Finance, Worthing Herald, Bank Director, Association of Optometrists, and Chesterfield Advertiser.
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United Kingdom (National)
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Emily’s coverage focuses on local news related to human resources & employment, business & industry, and health & wellbeing, with a specific emphasis on the optometry industry. She seems particularly interested in press releases and event coverage within this niche.
Given her focus on the United Kingdom and topics such as optometry, eye care, vision loss, healthcare, and the optometry industry, potential pitches should center around these areas. This could include new research or studies relevant to sight and hearing loss prevalence in the UK or updates related to CPD requirements for professionals in the optometry field.
Pitches that align with Emily's themes of interest such as human resources & employment or health & wellbeing would likely be well-received if they also tie into developments within the optometry sector.
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We take a look at the movements of the OT team across April and May
By: Emily Mccormick
OT, in partnership with CooperVision, asked members for their views on the opportunities and challenges for the contact lens category in the future. Here are our findings
By: Emily Mccormick
We captured practice owners Irinder Khakha and Davina Dosanjh in the communities they provide eye care for
The AOP’s newly-published 2026–2030 Five-Year Strategy sets out an ambitious vision for change. OT explores the five-year strategy’s main objectives, and what it means for members
Locum optometrist Mitra Sabet reflects on over four decades in optics as she retires
By: Emily McCormick
The collaboration supports the expansion of dispensing optician training in the South West
By: Emily McCormick
The GOC's latest public perceptions research reports an increase in public satisfaction, but also highlights inequalities in access
By: Emily McCormick
Newmedica employees have completed a half marathon wearing sim specs to raise funds for charity
Nikki Fenner Optometrist, which opened its doors three decades ago, is celebrating the milestone
By: Emily McCormick
Dry eye is not listed on the official NHS website page for menopause symptoms
