Emily McCormick is an Editor at Optometry Today (OT). She focuses on themes related to health and wellness, including healthcare administration, patient care, and public health, while also exploring the intersections of healthcare technology and education. Emily's work has been featured in Yahoo Finance, Worthing Herald, Bank Director, Association of Optometrists, and Chesterfield Advertiser.
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United Kingdom (National)
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Emily’s coverage focuses on local news related to human resources & employment, business & industry, and health & wellbeing, with a specific emphasis on the optometry industry. She seems particularly interested in press releases and event coverage within this niche.
Given her focus on the United Kingdom and topics such as optometry, eye care, vision loss, healthcare, and the optometry industry, potential pitches should center around these areas. This could include new research or studies relevant to sight and hearing loss prevalence in the UK or updates related to CPD requirements for professionals in the optometry field.
Pitches that align with Emily's themes of interest such as human resources & employment or health & wellbeing would likely be well-received if they also tie into developments within the optometry sector.
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Locum optometrist Mitra Sabet reflects on over four decades in optics as she retires
By: Emily McCormick
The collaboration supports the expansion of dispensing optician training in the South West
By: Emily McCormick
The GOC's latest public perceptions research reports an increase in public satisfaction, but also highlights inequalities in access
By: Emily McCormick
Newmedica employees have completed a half marathon wearing sim specs to raise funds for charity
Nikki Fenner Optometrist, which opened its doors three decades ago, is celebrating the milestone
By: Emily McCormick
Dry eye is not listed on the official NHS website page for menopause symptoms
Optometrist, clinic supervisor at Aston University, and Alcon professional education faculty member, Hatim Hassanali, shares the moments that helped him get comfortable with toric contact lenses
During Dry Eye Awareness Month, OT visited Eyelink Opticians to explore how the independent established its Eye Spa dry eye clinic and why
The company introduced a new single vision lens into its Z series and highlighted the Vision Atelier suite
By: Laurence Derbyshire, Emily McCormick
The eyewear company launched Victoria Beckham Eyewear at 100% Optical
