By: Lisa Lockwood, Emily Mercer, Joelle Diderich
Mara Hoffman, The Vampire's Wife, Calvin Luo, and Harlow were among the brands that were shuttered this year.
Emily Mercer is a Fashion Market Editor at Yahoo. She specializes in beauty and fashion, with a keen focus on apparel trends, style, and events in New York City, including the Golden Globe Awards. Emily's work has been featured in Energy Post, Yahoo Sports UK, Yahoo News, Yahoo Sports Canada, NewsBreak, Sourcing Journal, and WWD.
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New York, United States (Local)
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Emily Mercer's coverage is largely focused on the beauty and fashion industry, with a specific emphasis on fashion collections, designers, and trends. She appears to be responsive to press releases, private sector announcements, event coverage, and promotional deals within this space.
Given her focus on the business side of fashion as well as design themes, she would likely welcome pitches that offer unique insights into new brand launches or expansions in the market. Additionally, she may also be interested in interviews with notable figures within the fashion industry who can provide valuable commentary on emerging trends or significant developments.
As Emily does not have a specified geographic focus but covers international brands and designers entering new markets such as the U.S., consider tailoring pitches to global audiences while highlighting any relevant impact for local markets.
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