Emily Mercer is a Senior Market Editor at Yahoo News. She specializes in the beauty and fashion sectors, with a focus on apparel design, the fashion industry, and luxury goods. Her work has been featured in Energy Post, Yahoo Sports UK, Yahoo News Singapore, Yahoo News, Yahoo Sports Canada, NewsBreak, Sourcing Journal, and WWD.
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Emily Mercer's coverage is largely focused on the beauty and fashion industry, with a specific emphasis on fashion collections, designers, and trends. She appears to be responsive to press releases, private sector announcements, event coverage, and promotional deals within this space.
Given her focus on the business side of fashion as well as design themes, she would likely welcome pitches that offer unique insights into new brand launches or expansions in the market. Additionally, she may also be interested in interviews with notable figures within the fashion industry who can provide valuable commentary on emerging trends or significant developments.
As Emily does not have a specified geographic focus but covers international brands and designers entering new markets such as the U.S., consider tailoring pitches to global audiences while highlighting any relevant impact for local markets.
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Coming into the resort season, TWP creative director Trish Wescoat Pound was thinking about texture, layering and extending her idea of ease and comfort.
Each season, Norma Kamali approaches her collection with her customer's budget and wardrobe in mind.
Amy Smilovic turned Tibi's brand codes up a notch for resort with playful yet pragmatic looks in strong color combinations from the Tibi Color Wheel.
After quietly launching his cozy new cashmere and plush homegoods label, Scott Studenberg is diving full-throttle into the cozy categories with his debut Fall 2026 Studenberg collection.
The enduring appeal of Sandy Liang's designs stems from her ability to transform nostalgia into fresh, contemporary and pragmatic fashions.
Carolina Herrera's Wes Gordon told WWD he wanted his resort 2027 collection to zoom in on Georgia O'Keeffe — both her paintings and the desert
The American brand's latest campaign continues the brand's storytelling approach and features a mix of Jacobs' runway, commercial pre-fall, beauty and accessories assortment.
The Roxy x Miaou collection channels '90s summer nostalgia, surf culture and girlhood through a strong range of swim, ready-to-wear and footwear.
The design-forward workout equipment brand's first activewear collection spans the street to the studio with Everyday Active workout wear in the brand's signature hues.
“The collection is about icons, about nostalgia. It's about relics; celebrating inheritance and memory — the things we hold onto,” Sarah Staudinger said of her latest opulent, unfussy and exciting resort collection.
