Frankie Elliott

Apollo Sports Capital is set to expand its sports portfolio after entering advanced talks to invest in the New York Yankees, in a deal which would be its largest commitment to an American team so far.

Firehouse Subs has landed its first national sports league deal after being named the ‘Official Sub’ of MLB in the US and Canada. The multi-year deal will see the firefighter-founded restaurant brand…

Premier League champion Arsenal is on the hunt for a new CCO with incumbent Juliet Slot to step down from the role with immediate effect.

SailGP has unveiled a five-year expansion plan that will see the championship grow to include more teams and events by 2030. The sailing competition currently features 13 national teams racing across…

Texas Tech University has agreed a 15-year naming rights deal for its football stadium with financial services company Galaxy, ending more than a decade without that revenue stream. The home of Big 12…

Czech broadcaster TV Nova and O2 TV have created a joint ‘sport sales’ unit to sell advertising across the Nova Sport and Oneplay Sport channels, following their recent merger. The unit will be led by…

SailGP is “on course to at least break even” within the next few seasons as sponsorship, host venue fees and a burgeoning ticketing operation come together to offset team costs, the league’s managing…

The World Test Championship final will return to The Oval in 2027. The fourth instalment of the ICC’s biennial world championship will finish in England again, after the England and Wales Cricket…

Sagres has become the ‘Official Beer and 0% Beer’ of the 2026 European Athletics Championships in Birmingham. The Portuguese beer brand will be available to spectators throughout the championships…

Spanish bank BBVA has entered the Italian sports sponsorship market by becoming the ‘Official Sleeve Partner’ of Inter Milan. The deal will see the BBVA logo appear on the reigning Serie A champion’s…