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Freya Pratty
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Freya Pratty

Senior Reporter

AS SEEN ON
Sifted

Preston's Summary

Freya Pratty is a Senior Reporter at Sifted and the Financial Times. She focuses on themes related to climate change and environment, finance, investment, and sustainability, with a particular interest in startups and the FinTech sector in the United Kingdom. Freya's work has been featured in notable publications, including Sifted and the Financial Times.

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Geo Focus

Coverage Attributes:

Beta
Cites Data: 25 %
Press Release: 22 %
Government Announcement: 16 %
Private Sector Announcements: 6 %
Investment Analysis: 4 %

Themes Covered:

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Most Recent Topics:

  • Climate Policy
  • Cleantech
  • Renewable Energy
  • Energy Policy & Regulation
  • Energy Sustainability
  • Energy Trading

Pitching Insights

Freya Pratty's coverage primarily focuses on the intersection of business and technology, with a significant emphasis on European startups and climate tech. She regularly cites data, press releases, and government announcements. To effectively engage her, you should offer insights or expert commentary related to European startup ecosystems, climate tech innovations, or emerging trends in the business and technology sectors within Europe. Additionally, providing data-driven analysis or exclusive access to newsworthy information could capture Freya's interest given her reliance on cited data within her reporting.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

Sifted

Who should save Lilium?

Who should save Lilium?

By: Miriam Partington, Freya Pratty

Munich-based flying taxi startup Lilium desperately needs to raise capital — who should the company’s white knight be?

Sifted

Europe's PE-style rollup startups

Europe's PE-style rollup startups

By: Miriam Partington, Freya-Williams, Freya Pratty

There's a new wave of “rollup startups” in Europe, buying up older businesses — just like traditional PE firms do — and then deploying their software across them.

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