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Freya Pratty
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Freya Pratty

Senior Reporter

AS SEEN ON
Sifted

Preston's Summary

Freya Pratty is a reporter for the Financial Times and Sifted, focusing on startups, technology, and the energy sector. With a keen interest in the intersection of finance and sustainability, Freya covers stories on renewable energy, carbon removal, and the impact of technology on various industries. Her reporting provides insights into the world of entrepreneurship and the evolving landscape of finance.

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Geo Focus

Coverage Attributes:

Beta
Cites Data: 25 %
Press Release: 22 %
Government Announcement: 16 %
Private Sector Announcements: 6 %
Investment Analysis: 4 %

Themes Covered:

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Most Recent Topics:

  • Climate Policy
  • ClimateTech
  • Cleantech
  • Renewable Energy
  • Energy Sustainability
  • Energy Policy & Regulation

Pitching Insights

Freya Pratty's coverage primarily focuses on the intersection of business and technology, with a significant emphasis on European startups and climate tech. She regularly cites data, press releases, and government announcements. To effectively engage her, you should offer insights or expert commentary related to European startup ecosystems, climate tech innovations, or emerging trends in the business and technology sectors within Europe. Additionally, providing data-driven analysis or exclusive access to newsworthy information could capture Freya's interest given her reliance on cited data within her reporting.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

Sifted

Who should save Lilium?

Who should save Lilium?

By: Miriam Partington, Freya Pratty

Munich-based flying taxi startup Lilium desperately needs to raise capital — who should the company’s white knight be?

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