People will be invited to search for the popular festive character in the run up to Christmas.
Gemma Sherlock is a PR Manager at @wearepink and a former editor and journalist at @dailymirror and @reachplc. She is also the host of @ImFinePodcast_ and a grief campaigner. Gemma's work has appeared in various publications such as the Daily Mirror, Manchester Evening News, OK! Magazine, and Dublin Live, covering topics ranging from technology and consumer products to entertainment and events.