Adventure as brand strategy. Is Land Rover merely selling a vehicle, or is it rebuilding the mythology of the Defender for a new generation?
Graeme Bell is a Senior Editor at 4WD. He specializes in adventure travel, consumer travel, and automotive topics, with a keen focus on industrial vehicles and the intersection of sports and business. Graeme's work has been featured in GiveMeSport, Yahoo News UK, SB Nation, Planning Resource, and Expedition Portal.












