Gregory Scruggs

Outdoors Reporter

Preston's Summary

Gregory Scruggs is an outdoors reporter at The Seattle Times, where he explores the intersection of recreation, land management, and the outdoor industry in Washington. His coverage often takes him deep into the Cascades and out on the Salish Sea, focusing on themes of adventure travel and destinations. Gregory's work has been featured in notable publications including Chron, BOND, and The Telegraph.

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Geo Focus

Coverage Attributes:

Beta
Informative: 70 %
Events: 12 %
Data Driven: 5 %
Promotional: 2 %
Opinion: 2 %

Themes Covered:

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Most Recent Topics:

  • Adventure Travel
  • Urban Design
  • Urban Development

Pitching Insights

Gregory's local focus on Washington, particularly Seattle, and his frequent coverage of winter sports and outdoor recreation suggests that he would be receptive to pitches related to upcoming events or developments in the Pacific Northwest's winter sports scene. Pitches could include new initiatives, events, or innovations within the skiing, snowboarding, and outdoor recreation industries in this region.

Given the high percentage of event coverage in his articles (28%), pitches should emphasize timely and engaging story angles around specific events or seasonal activities related to winter sports or other outdoor recreational activities happening in the Pacific Northwest.

With a significant portion of house & home themes covered (31%), Gregory may also be interested in stories about unique homes or properties located near popular ski resorts or outdoor recreational areas. These stories can provide insight into how culture & society intertwine with these sporting interests.

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