Helen Atkin is a journalist for The Times, specializing in fashion and lifestyle topics. With a focus on providing readers with the latest trends and must-have items, Helen's articles cover everything from capsule wardrobes and designer accessories to gift guides and workout gear recommendations.
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Helen Atkin's coverage predominantly revolves around beauty and fashion, with a focus on seasonal content such as winter coats, Christmas gifts, and workout clothes. She also features promotional deals and gift guides in her articles.
To effectively reach out to Helen, consider providing insights related to the latest fashion trends, upcoming seasonal changes in clothing or accessories preferences, or unique perspectives on gifting ideas for various occasions. You may also offer information about exclusive promotions or special deals within the beauty and fashion industry that align with her coverage themes.
Given her focus on specific topics like gift ideas and seasonal content (especially relating to Autumn/Winter), tailoring your pitches to provide timely suggestions for these categories could increase the chances of successful outreach.
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By: Flossie Saunders, Helen Atkin
Whether you’re upping your running game or flexing your style cred in the gym, there’s a kit to match your fitness mood
From a skinny belt to wearing your biker for best, here are the pros top tricks — and they won’t cost a penny
Retro ski trousers and stylish gloves for the slopes and big boots and chunky knits for après, these are the best buys
On dresses, jumpers and even jeans, polka dots are everywhere
Summer suede, chic tailoring and the ideal shade of chocolate brown — the supermodel wears the pick of the new season
By: Flossie Saunders, Helen Atkin
Summer party season is go! From weddings to bouji barbecues, the perfect outfit awaits
Hit the decks with designer sweaters and stripes (jaunty hat optional)
From floaty frocks to lace-trimmed camis, late-summer dressing has a dreamy vibe
An elegant colour clash or muted checks with chunky knits? Take your pick with our guide to the new pieces to buy now
Pack away the slacks — the frock is back in fashion. The only decision, then? Which style to wear
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