Helena Madden is a Market Editor at ELLE DECOR. She covers a diverse range of topics related to product and trend, including home life, design, and lifestyle, with a particular focus on interior design and luxury news. Helena's work has been featured in prominent publications such as Robb Report, Yahoo News UK, and Martha Stewart Living Omnimedia.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Helena's coverage primarily focuses on house & home, design, and deals & promotions. She would likely be interested in pitches that align with her focus on interior design, home decor, and luxury items.
Given the prevalence of promotional deal and gift guide content in her articles, Helena may respond well to pitches related to new product launches or exclusive offers within the house & home or design space.
Additionally, seasonal content is a significant portion of her coverage attributes which indicates an interest in holiday decor trends. Pitches featuring unique or trending holiday decorations could resonate well with Helena Madden.
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Martha Stewart Living The 8 Best Candles for Fall, According to Martha Stewart Editors Link Copied
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By: Helena Madden
Serena & Lily is slashing prices, starting at 25 percent off, across its site. As a bonus, you get free shipping too!
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By: Helena Madden
John Derian has debuted a new collection of tablecloths and napkins. A collaboration with Summerill & Bishop, it's perfect for the holiday season.
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By: Helena Madden
Scroll through TikTok and you'll see plenty of videos of people kicking back in modular "movie night" sofas. An elevated new version just dropped, and you can shop it now.
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By: Helena Madden
Interior designer Ken Fulk opens his first ever store in California, stocked with a beautiful collection of linens, gardening tools, home fragrance, and more.
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By: Helena Madden
Is the all-white kitchen on its way out? Is stainless steel everything still the rage? We spoke to interior designers to learn about what's cooking for kitchen design for 2025. Hint: There will be color!
By: Helena Madden
Cook up something beautiful in the new year. Martha Stewart Living
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By: Helena Madden
Bathrooms are some of the most important rooms in the house, so it follows that they should be carefully considered and beautifully designed. Here are the trends to keep an eye out for in the new year.
Get ready for your next reno. Courtesy of Todd Goodman of LA Light Photo Bathrooms are among the most important rooms in the house—and also the trickiest to design.
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By: Helena Madden
What will interior design look like in 2025? We asked experts for their predictions, which include everything from artful touches to earth tones.
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