By: Henrietta Cook, Broede Carmody
It follows revelations that Victoria’s corruption watchdog is investigating a handful of surgeons for alleged fraud.
Henrietta Cook is a Senior Reporter at The Sydney Morning Herald. She specializes in medicine and healthcare, covering topics such as the healthcare system, health and wellness, and medical specialties, while also exploring issues related to architecture and planning. Henrietta's work has been featured in prominent publications including Brisbane Times, The Daily Review, WAtoday, The Age, and Stuff.
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Melbourne, Australia (Local)
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Henrietta Cook's coverage primarily focuses on local health and scientific issues in Australia, particularly Victoria and Melbourne. Her articles often cite data, government announcements, or legal policy regulation. To effectively pitch to her:
1. Offer access to local experts: Considering the focus on local matters, offering interviews with healthcare professionals or researchers based in Victoria or Melbourne could be appealing.
2. Provide data-driven insights: Given the emphasis on citing data in her articles, pitches that offer access to relevant and reliable data sources related to healthcare trends or scientific developments may resonate with her.
3. Highlight policy implications: As she covers legal policy regulation extensively, consider providing expert commentary on how specific policies impact healthcare delivery and medical emergencies within Henrietta's geographic focus area.
By tailoring pitches to these aspects of her coverage attributes and topics covered, you can increase the likelihood of successfully engaging with Henrietta Cook for potential media coverage opportunities.
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