Heran Mamo

Senior R&B/Hip-Hop/Afrobeats Writer

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Preston's Summary

Heran Mamo is a senior R&B/Hip-Hop/Afrobeats writer at Billboard. She specializes in profiling both emerging and established stars in the R&B and hip-hop genres, while also overseeing Billboard's African music coverage and advocating for diverse storytelling within the industry. Heran's work has been featured in Yahoo News and Billboard.

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Geo Focus

Coverage Attributes:

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Event Coverage: 45 %
Private Sector Announcements: 29 %
Press Release: 19 %
Profile Feature: 3 %

Themes Covered:

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Most Recent Topics:

  • Music Business
  • Celebrities
  • Concerts & Festivals
  • Apparel Design
  • Fashion Industry
  • Entertainment News

Pitching Insights

Heran's focus is primarily on entertainment news, particularly within the music industry. Her coverage includes a mix of event coverage, private sector announcements, and press releases related to pop music, R&B, concerts, albums, artists, and music festivals. Given this focus and her high percentage of private sector announcements in her coverage attributes suggests that she may be open to receiving pitches regarding new album releases or artist collaborations.

She seems receptive to covering trending topics such as pop music events like concerts or festivals. If you have information about upcoming events or exclusive insights into the behind-the-scenes details of major releases by popular artists in these genres, it would likely resonate with her interests.

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