Hikmat Mohammed

Fashion and General Assignments Editor

Preston's Summary

Hikmat Mohammed is a Fashion and General Assignments Editor at WWD. With a focus on beauty and fashion, apparel, retail, and arts and entertainment, Hikmat covers a diverse range of topics including style, the Royal Family, and business leaders in the United Kingdom. He has been featured in prominent outlets such as Yahoo News, Footwear News, and Sourcing Journal.

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Geo Focus

London, United Kingdom (Local)

Coverage Attributes:

Beta
Press Release: 32 %
Event Coverage: 24 %
Private Sector Announcements: 19 %
Promotional Deal: 6 %
Profile Feature: 3 %

Themes Covered:

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Most Recent Topics:

  • Fashion Industry
  • Luxury Goods
  • Beauty Industry
  • Apparel Design
  • Fine Art

Pitching Insights

Hikmat's coverage is largely focused on fashion, retail, luxury brands, and events in London. To effectively pitch to Hikmat, consider providing exclusive insights into the latest trends or developments within the fashion industry. Additionally, if you have access to insider information related to high-profile events or announcements in the world of fashion and retail, it may capture Hikmat's interest.

Given the significant emphasis on private sector announcements and event coverage in their articles, pitches that offer unique angles on new product launches by luxury brands or behind-the-scenes access to major fashion events are likely to resonate with Hikmat.

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