Iain Payten

Senior Sports Writer

Preston's Summary

Iain Payten is a Senior Sports Writer at Stuff. He specializes in competitive sports, with a focus on rugby, golf, and tennis, as well as the business aspects of professional sports in Australia and beyond. Iain's work has been featured in prominent publications including The Age, WAtoday, The Sydney Morning Herald, Brisbane Times, and the Irish Examiner.

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Geo Focus

Australia (National)

Coverage Attributes:

Beta
Event Coverage: 41 %
Government Announcement: 13 %
Evolving Stories: 7 %
Announcement: 6 %
Breaking News: 6 %

Themes Covered:

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Most Recent Topics:

  • International Sports Leagues & Federations
  • Major League Sports
  • Sports Tournaments
  • Team Sports

Pitching Insights

Iain Payten's coverage is predominantly focused on local Australian sports, particularly rugby and cricket, with a mix of event coverage, expert commentary, and government announcements. For effective outreach to Iain, consider providing insights or interviews related to ongoing sporting events in Australia or significant developments within the country's rugby and cricket scenes.

Given the focus on local content, pitches should emphasize relevance to the Australian audience when offering stories or experts for potential coverage. Additionally, highlighting connections to prominent figures such as Eddie Jones could enhance the appeal of your pitch.

Remember that Iain's geographic focus is primarily local (Australia), so tailoring pitches to reflect this would likely increase their impact.

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