India Yaffe is an Associate Editor at Commerce, where she covers a range of topics including style, fashion, fitness, and beauty, with a particular focus on brands like Lululemon. Her insightful writing explores the intersection of these themes, providing readers with the latest trends and tips. India is also featured in POPSUGAR.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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India Yaffe's articles primarily focus on lifestyle, shopping, gifts, and fashion. Her content includes promotional deals and gift guides related to various occasions. To effectively reach out to her, consider providing information about new products or services that align with her coverage area. If you have a unique product suitable for gifting or a promotion tied to a specific season or event, this could catch India Yaffe's attention.
Given the emphasis on Amazon products in her articles, pitching unique and trendy items available on the platform may be particularly effective. In addition, if you represent brands within the lifestyle or health sectors that offer appealing gift options or fashionable products aligned with current trends, these would also likely pique India Yaffe’s interest.
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By: India Yaffe
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