By: Jacob Granger
The digital radio broadcaster has amassed 1m subscribers on the social video platform - but a vanity metric does not pay the bills. We learn that revenue comes from longer watch time and reaching the right markets
Jacob Granger is a senior reporter for Journalism.co.uk and the International Journalists' Network (IJNet). With a focus on journalism trends, media innovation, and industry insights, Jacob's articles cover a wide range of topics including audience-first strategies, mental health in journalism, and effective communication in the workplace. His work has also been featured in Editor & Publisher (E&P) Magazine.
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Jacob Granger's coverage is predominantly focused on the journalism industry, particularly its future and technological developments. Given his emphasis on predictions, emotional well-being in journalism, and how-to guides, he would likely be interested in pieces that offer expert commentary or provide data-backed insights into the evolving landscape of journalism.
As Jacob does not have a specific geographic focus but operates from Brighton, United Kingdom, pitches should consider this location when relevant to the topic at hand. Reaching out with innovative perspectives on technology's impact on journalism or actionable strategies for newsroom leadership could capture his interest.
Considering his strong emphasis on citing data and providing "how-to" guides suggests he may be open to receiving pitches offering practical advice based on empirical evidence or real-world examples related to content creation and publishing within the field of digital media.
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