Jade Burke is the Deputy Editor at RewardStrategy, where she focuses on digital editing. She writes for Drapers, covering a range of topics in the retail industry, including company updates, footfall trends, and industry events. Jade has a keen interest in menswear and has covered events like Pitti Uomo.
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Jade Burke's coverage predominantly centers around fashion, retail, menswear, and shopping-related topics. She often includes press releases and data citations in her articles. Therefore, she may be interested in receiving pitches related to new product launches or promotions within the fashion and retail industry.
As Jade's focus is not geographically specific, pitches should revolve around global or widely relevant trends in the fashion and retail sectors rather than region-specific events or developments. Additionally, given her emphasis on citing data, providing statistical insights into consumer behavior or market trends could enhance the relevance of a pitch for her coverage.
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Covering the five weeks from 25 February to 30 March 2024, UK total retail sales increased by 3.5% y...
By: Jade Burke
During the panel session Catherine Loader, sustainability manager at John Lewis Partnership, Julian ...
This October will mark the 140th anniversary of women’s and men’s lingerie, underwear and loungewear...
You are here: News Footwear retailer Schuh has joined forces with vintage dealer and reworking studio Vintage Threads to launch a collection of outerwear, accessories and homeware using pre-loved, donated footwear. Share
You are here: News Womenswear brand Sosandar has reported an increase in revenue for the year ended 31 March 2024, hitting £46.3m, up 9% year on year. Share
You are here: News Value clothing and home retailer Matalan has added 17 new third-party brands to its roster, including Mountain Warehouse and Regatta. Share
You are here: News The final episode in the latest series of the Drapers Talks podcast shone a light on the importance of collaboration to drive sustainability forwards across the fashion industry. Share
It has been a testing time for fashion retail. Just as the industry began to recover from pandemic l...
The supermarket chain’s total retail sales for the period hit £3.06bn, up 6.8% year on year. Sainsbu...
Consumer confidence edged forward to -19 in April. In total, four measures were up, including person...
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