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Jade Burke
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Jade Burke

Digital Editor

AS SEEN ON
Drapers

Preston's Summary

Jade Burke is a Digital Editor at Drapers. Her work encompasses various facets of the fashion industry, focusing on themes such as retail analytics, consumer behavior, and corporate sustainability, while also contributing to discussions on head office staff shortages and the impact of heavy discounting in fashion retail. Jade has been featured in Drapers and has a notable background in HR, having previously written for trade publications where she earned recognition as the Pay, Reward and Employee Benefits Journalist of the Year at the WTW Media Awards 2022.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Informative: 43 %
Data Driven: 20 %
Promotional: 19 %
Interviews Q&as: 6 %
Events: 5 %

Themes Covered:

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Most Recent Topics:

  • Fashion Industry
  • Apparel Design
  • Luxury Goods
  • Retail Analytics
  • Consumer Behavior Analytics
  • Corporate Sustainability
  • Entrepreneurship
  • Startups

Pitching Insights

Jade Burke's coverage predominantly centers around fashion, retail, menswear, and shopping-related topics. She often includes press releases and data citations in her articles. Therefore, she may be interested in receiving pitches related to new product launches or promotions within the fashion and retail industry.

As Jade's focus is not geographically specific, pitches should revolve around global or widely relevant trends in the fashion and retail sectors rather than region-specific events or developments. Additionally, given her emphasis on citing data, providing statistical insights into consumer behavior or market trends could enhance the relevance of a pitch for her coverage.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

Drapers

Primark opens its doors in Manhattan

Primark opens its doors in Manhattan

By: Jade Burke

Today (8 May) value fashion retailer Primark will open the doors to its Manhattan store at Herald Square in New York City – its 40th store in the US since entering the market in Boston in 2015.

Drapers

Meet the team: Nobody’s Child’s sustainability mentors

Meet the team: Nobody’s Child’s sustainability mentors

By: Jade Burke

The sustainability team at Nobody’s Child might be small, but this trio is mighty. Based at the brand’s head office in Angel, north London, they share their predictions for the year ahead and why navigating an “ever-evolving landscape” of regulations is the biggest challenge.

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