Chloe Mills is a Senior Reporter at Retail Week. She covers a wide range of topics within the fashion industry, including apparel design, luxury goods, and corporate sustainability, while also delving into retail analytics and consumer behavior. Chloe's insights and expertise have been featured in Metals Daily, Drapers, and Retail Week.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Not enough data
Chloe Mills' articles mainly focus on retail, sales, and product promotions with an emphasis on exclusive news and data-backed insights. Her coverage suggests a strong interest in industry trends, financial performances of companies, and major announcements from the retail sector.
Given her focus on exclusive news and data citations, she would likely be interested in receiving pitches that offer unique insider perspectives or access to proprietary data related to retail trends and consumer behavior. Additionally, providing analysis based on solid data could attract her attention.
Chloe appears to have a UK-focused perspective as many of the companies mentioned are based there. Therefore, relevant local market insights or stories relating specifically to the UK's retail sector may resonate well with her.
This information evolves through artificial intelligence and human feedback. Improve this profile .
British casualwear brand Cotton Traders has reported an 8.5% increase in operating profit year on year to £10.3m for the 52 weeks to 27 December 2025.
Asos director of partner brands and marketplace Shazmeen Malik is stepping down from her role at the fashion etailer, effective 31 August, Drapers can reveal.
Harvey Nichols' website has shut down and the luxury department store has said it will not directly offer refunds for orders or gift cards purchased prior to Frasers Group's takeover of the business on 13 August.
Next has poached Primark menswear director Steve Coates to be its new menswear product director, succeeding Giles Vinning, Drapers understands.
French fashion brand American Vintage has opened the doors to its newest London-based flagship store on Redchurch Street, Shoreditch.
Frasers Group has pledged to make "goodwill payments" in full to Harvey Nichols stylists and personal shoppers who were owed money ahead of its acquisition of the business on 13 August.
Retail sales volumes softened by 0.5% in July, following a revised increase of 0.7% in June, according to the latest Office for National Statistics (ONS) figures.
Nursery retailer Mamas & Papas has completed a round of refinancing to fuel growth after posting a "record" financial year for the 12 months to 30 March 2026.
British handbag and accessories retailer Radley is edging closer to shuttering its two standalone stores and 19 concessions, following the final closure of its website.
Unsecured creditors of British heritage footwear brand Russell & Bromley are owed a total of £37.5m following the retailer's collapse, Drapers understands.
