James Beeson is a Drinks Editor at Just Drinks. He specializes in the food and beverage industry, with a keen focus on beverage production, corporate sustainability, and consumer behavior analytics. His insights and expertise are featured in notable publications such as just-food, Startup Daily, Restaurant Magazine, The Grocer, and BioRxiv.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United Kingdom (National)
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James's coverage primarily revolves around the food and beverage industry, with a strong focus on press releases and private sector announcements. To effectively reach out to James Beeson, consider offering exclusive details about new product launches or significant developments within the alcohol, brewing, wine, or retail sectors in the United Kingdom.
Given his high proportion of press release coverage, he may be particularly interested in receiving concise yet comprehensive information that aligns with his beat. If you have insights into upcoming trends or disruptive innovations within these segments of the market in the UK, it could make for a compelling pitch.
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It comes as Diageo looks to hit reset under the stewardship of new CEO Dave Lewis
As well as the hot weather, growing demand for healthier soft drinks was driving sales, Dash said
Diageo's push into smaller spirits bottles is a break from category norms. Will it help the Smirnoff brand owner unlock incremental growth?
The shots are made with 20% organic pressed Peruvian ginger juice, alongside real fruit and vegetables
By: Sunneva Moore, James Beeson
It marks the second time Tata has launched a food brand in the UK retail, having trialled a muesli brand called Joyfull Millets in 2023
By: James Beeson, Sunneva Moore
It marks the second time Tata has launched a food brand in the UK retail, having trialled a muesli brand called Joyfull Millets in 2023
The new range has launched online and will be rolling into Waitrose from this month
The move comes amid a broader shift in how retailers are thinking about, ranging and merchandising drinks in store
Nichols will roll out Myprotein Clear Whey Protein Water in Vimto and Raspberry Lemon flavours in September
By: James Beeson
A YouGov poll commissioned by Camra found some 87% of UK consumers favoured raising the minimum juice content of cider to help halt the decline of orchards.
