James Beeson is a Drinks Editor at Just Drinks. He specializes in the food and beverage industry, with a keen focus on beverage production, corporate sustainability, and consumer behavior analytics. His insights and expertise are featured in notable publications such as just-food, Startup Daily, Restaurant Magazine, The Grocer, and BioRxiv.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United Kingdom (National)
Not enough data
James's coverage primarily revolves around the food and beverage industry, with a strong focus on press releases and private sector announcements. To effectively reach out to James Beeson, consider offering exclusive details about new product launches or significant developments within the alcohol, brewing, wine, or retail sectors in the United Kingdom.
Given his high proportion of press release coverage, he may be particularly interested in receiving concise yet comprehensive information that aligns with his beat. If you have insights into upcoming trends or disruptive innovations within these segments of the market in the UK, it could make for a compelling pitch.
This information evolves through artificial intelligence and human feedback. Improve this profile .
The Aperol owner upped its profit guidance, citing a reduced impact from tariffs
By: James Beeson
The new store in Trowbridge spans over 4,000 sq ft and will stock Majestic's full range of more than 1,000 wines
The launch responded to growing demand for clean-label products, according to Origin
The brand is the brainchild of Diageo and Coca-Cola Europacific Partners employees Oscar and Luke Grieve
The NPD combined 'the powerful Monster Energy blend with a light blueberry flavour' according to Monster
By: James Beeson
The CAP Code states that no one who is, or seems to be, under the age of 25 should be featured in alcohol or gambling advertising
It comes after Hooch celebrated its 30th anniversary last year
By: James Beeson
Distilleries including Cardhu, Cragganmore, Port Ellen, Islay, and Dufftown are thought to be affected
The first release is a lower-abv southern French rosé called Going Places
On-trend innovations on the shortlist include a matcha flavoured kombucha, a pistachio oat drink and a protein-packed 'cheese bar'
