James Beeson is a Drinks Editor for The Grocer, specializing in the national beverage industry in the United Kingdom. With a focus on alcoholic and non-alcoholic drinks, James covers topics ranging from industry trends and market analysis to product launches and brand acquisitions. His work has also been featured in publications such as Just Drinks, just-food, and Startup Daily.
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United Kingdom (National)
James's coverage primarily revolves around the food and beverage industry, with a strong focus on press releases and private sector announcements. To effectively reach out to James Beeson, consider offering exclusive details about new product launches or significant developments within the alcohol, brewing, wine, or retail sectors in the United Kingdom.
Given his high proportion of press release coverage, he may be particularly interested in receiving concise yet comprehensive information that aligns with his beat. If you have insights into upcoming trends or disruptive innovations within these segments of the market in the UK, it could make for a compelling pitch.
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It has grown sales by 86% in the last two years
Half of all respondents said they drank beer, but this dropped to 30% among the youngest drinking-age cohort
The tipple is made from Fever-Tree's raspberry & orange blossom soda and Mirabeau's Forever Summer rosé
Cidre doux is made using the traditional wild fermentation method of keeving Galipette Cidre is to launch its 2.2% abv French cidre doux in the UK. The "bright and vibrantly golden" Galipette Doux will land on Ocado (rsp: £2.20/330ml) next month. Promising a "toffee aroma and ...
Innocent said it was reshaping its leadership team to 'continue to grow profitably and responsibly'
The campaign is the second to come out of Tango's new 'dangerously potent flavour' brand platform
Red and white blends are hitting supermarket shelves this week
The reformulated shakes have a 'smoother, more indulgent' texture
Coetzee spent five years between 2017 and 2022 with Huel
The data suggested tax bands 'might incentivise reformulation', according to the study's authors
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