James Beeson is a Drinks Editor at Just Drinks. He specializes in the food and beverage industry, focusing on topics such as beverage production, consumer behavior, and the marketing and advertising strategies within the sector. His insights and expertise can also be found in publications like just-food, Startup Daily, Restaurant Magazine, The Grocer, and BioRxiv.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United Kingdom (National)
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James's coverage primarily revolves around the food and beverage industry, with a strong focus on press releases and private sector announcements. To effectively reach out to James Beeson, consider offering exclusive details about new product launches or significant developments within the alcohol, brewing, wine, or retail sectors in the United Kingdom.
Given his high proportion of press release coverage, he may be particularly interested in receiving concise yet comprehensive information that aligns with his beat. If you have insights into upcoming trends or disruptive innovations within these segments of the market in the UK, it could make for a compelling pitch.
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Old Mout Strawberry & Apple, Strongbow Cloudy Apple and Strongbow Zest have been given the chop
By: James Beeson
Top-selling RTD cocktails in Waitrose include serves from Cîroc, Moth, Funkin, White Claw, Absolut and Bottlegreen
The Walthamstow-based brewer's flagship Pilsner has rolled into 70 stores across London and the south east
The 0.5% abv brew contains more fibre than a bowl of porridge, two slices of wholemeal toast, or a medium banana
He joins the Jose Cuervo, Bushmills Irish Whiskey, 1800 Tequila and Kraken Rum owner from Berry Bros & Rudd
The NPD had been developed amid 'accelerating demand for spicy serves', said Cointreau
Value sales of sports and energy drinks hit £675.2m over the past 12 weeks
Luciano was previously MD for Remedy's Asia-Pacific operating unit
Operating profit at the Yorkshire brewer fell by over £200k to £108k.
The declines demonstrate the scale of the challenge facing its new owner
