James Beeson is a Drinks Editor at Just Drinks. He specializes in the food and beverage industry, with a keen focus on beverage production, corporate sustainability, and consumer behavior analytics. His insights and expertise are featured in notable publications such as just-food, Startup Daily, Restaurant Magazine, The Grocer, and BioRxiv.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United Kingdom (National)
Not enough data
James's coverage primarily revolves around the food and beverage industry, with a strong focus on press releases and private sector announcements. To effectively reach out to James Beeson, consider offering exclusive details about new product launches or significant developments within the alcohol, brewing, wine, or retail sectors in the United Kingdom.
Given his high proportion of press release coverage, he may be particularly interested in receiving concise yet comprehensive information that aligns with his beat. If you have insights into upcoming trends or disruptive innovations within these segments of the market in the UK, it could make for a compelling pitch.
This information evolves through artificial intelligence and human feedback. Improve this profile .
The new HFSS-compliant range was inspired by popular Asian noodle dishes, said Maggi
By: James Beeson
Beer52 chief revenue officer Elliot Fisher has also been appointed as Eebria's managing director
Sierra Lime Margarita and a newly launched Sierra Paloma will hit Morrisons stores on 7 September
It comes with sales of stouts continuing to buck wider declines seen across the beer category
The launch will be supported by a multichannel campaign comprising in-store activation, sampling events, social media activity, and influencer partnerships
By: James Beeson
Meexa is a Bavarian-style lager, blended with Portuguese tomatoes, guajillo chillies from Mexico, and lime zest from Central America
The NPD has landed on Ocado and in WH Smith stores
The drink has launched via DTC, with a 355ml, six-can 'sample pack' available for £23.99
Nestlé sold a 50% stake in its water business to investment firm Platinum Equity earlier this year
In Australia, Moscato attracted a high proportion of new-to-wine shoppers, Brown Brothers said
