James Beeson is a Drinks Editor at Just Drinks. He specializes in the food and beverage industry, focusing on topics such as beverage production, consumer behavior, and the marketing and advertising strategies within the sector. His insights and expertise can also be found in publications like just-food, Startup Daily, Restaurant Magazine, The Grocer, and BioRxiv.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United Kingdom (National)
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James's coverage primarily revolves around the food and beverage industry, with a strong focus on press releases and private sector announcements. To effectively reach out to James Beeson, consider offering exclusive details about new product launches or significant developments within the alcohol, brewing, wine, or retail sectors in the United Kingdom.
Given his high proportion of press release coverage, he may be particularly interested in receiving concise yet comprehensive information that aligns with his beat. If you have insights into upcoming trends or disruptive innovations within these segments of the market in the UK, it could make for a compelling pitch.
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Tervoort was CMO at Heineken UK - which holds a minority stake in Tenzing - from 2016 to 2020
The drinks contain no sweeteners or artificial flavourings, instead featuring real fruit juice alongside functional ingredients
Tilray said consumers were seeking 'more than basic hydration from soft drinks'
Barry O'Sullivan is set to be replaced by Unilever veteran Marc Woodward
A total of seven Fentimans employees have been retained and will continue to work for AG Barr
The topline increase was a marked slowdown from the year prior, however
Three price tiers will be available, ranging from £120 to £200 per quarter
Fruit lager has outperformed craft in the past year, but Northern Monk is not 'actively pursuing' the trend
The launch comes amid growing retailer focus on continental-style lagers
By: James Beeson
The first release, which is in Co-op stores now, celebrates the US West Coast Pilsner style
