Nicola Carruthers is a Deputy Editor at Wine Business Monthly. She covers a diverse range of topics including beverage production, drinks and spirits, and packaged beverages, with a focus on the food and beverage industry, hospitality, and retail sectors. Nicola's expertise has also been featured in The Spirits Business.
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Nicola Carruthers predominantly covers the food & beverage industry with a focus on sales & marketing, particularly in the context of distilleries and alcoholic beverages. Her coverage heavily features press releases and private sector announcements, indicating that she is likely to be interested in pitches related to new product launches, partnerships within the industry, or data-driven stories about trends in spirits consumption.
Given her emphasis on citing data, pitches supported by robust statistics or market insights may capture her attention. Moreover, as Nicola's coverage spans various aspects of the alcohol industry such as whiskey, vodka, rum etc., relevant pitches should align with these specific areas of interest.
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Aviation Gin owner Diageo will close the brand's visitor centre in Oregon just three years after opening the site.
Pernod Ricard-owned Altos has revealed its inaugural global campaign, designed to broaden the appeal of Tequila in cocktails.
Radico Khaitan believes there is ‘significant headroom’ to grow the vodka category in India after its Magic Moments brand soared by 43%.
Shervene Blackburn has left William Grant & Sons to return to Bacardi as global director of advocacy and experience.
Alcohol-free marketplace Drink Dry sees spirits alternatives as an “exponential” growth opportunity in the Middle East.
A trade body has criticised the German government's proposal to increase alcohol duty, warning that it unfairly targets spirits.
The receiver for Uncle Nearest has filed a counterclaim against Farm Credit Mid-America, alleging it failed to detect fraud for years.
As super-premium Tequila volumes drop, the high-end part of the category is expected to soar by 2030, according to IWSR.
With the impact of tariffs, distribution upheavals and economic pressures, US spirits producers are battling to keep customers happy.
As Tequila gains momentum in the Middle East, luxury brand Komos has reported double-digit growth in Dubai every year since its launch.
