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Nicola Carruthers
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Nicola Carruthers

Deputy Editor

AS SEEN ON
The Spirits Business

Preston's Summary

Nicola Carruthers is the Deputy Editor at Wine Business Monthly. She specializes in the food and beverage industry, focusing on beverage production, drinks and spirits, and consumer packaged goods, while also covering business and economic themes related to events and conferences. Nicola's work has been featured in prominent publications such as Wine Business Monthly and The Spirits Business.

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Geo Focus

Coverage Attributes:

Beta
Informative: 54 %
Data Driven: 22 %
Interviews Q&as: 7 %
Events: 6 %
Promotional: 6 %

Themes Covered:

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Most Recent Topics:

  • Beverage Production
  • Drinks & Spirits
  • Packaged Beverages

Pitching Insights

Nicola Carruthers predominantly covers the food & beverage industry with a focus on sales & marketing, particularly in the context of distilleries and alcoholic beverages. Her coverage heavily features press releases and private sector announcements, indicating that she is likely to be interested in pitches related to new product launches, partnerships within the industry, or data-driven stories about trends in spirits consumption.

Given her emphasis on citing data, pitches supported by robust statistics or market insights may capture her attention. Moreover, as Nicola's coverage spans various aspects of the alcohol industry such as whiskey, vodka, rum etc., relevant pitches should align with these specific areas of interest.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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