The 2024 Deloitte holiday retail survey showed that shoppers intend to increase their spending by 8% compared to 2023
Japhet Ruto is a Business & Tech Editor at TUKO.co.ke. With over eight years of experience in the media industry, Ruto specializes in finance, personal finance, and various sectors including banking, telecommunications, and agriculture. He has been recognized for his excellence in journalism, winning multiple awards and being featured in Cigalah Group and TUKO.co.ke.