Automakers are constantly researching ways to make money and subscription services are already one source, but there may not be as much profit as they think due to customers being unaware. A newly released study from Cox Automotive has some interesting findings regarding customer awareness of automakers offering these so-called features on demand.
Jay Traugott is the Executive Editor at CarBuzz, where he covers the latest news and developments in the automotive industry. With a focus on national coverage in the United States, Jay provides insightful articles on topics ranging from new car releases and recalls to industry trends and technological advancements.