Jayne Mountford is a Fashion Trend Journalist at Hall Five. She specializes in beauty and fashion, apparel, and design, with a keen focus on the latest trends and styles in the industry. Jayne's insights and expertise have been featured in FashionUnited.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Not enough data
Jayne Mountford's focus is on the local fashion scene in Sao Paulo, with a concentration on beauty and fashion. Her coverage includes runway shows, models, color trends, and seasonal guides. When reaching out to her, consider providing insights into upcoming local events such as Sao Paulo Fashion Week or emerging fashion trends specific to the region.
If you have expertise in analyzing or predicting local fashion trends in Sao Paulo or can provide insider knowledge about the regional fashion industry, your pitch may be well-received by Jayne. Additionally, if you are involved with organizing or participating in local fashion events within Brazil or particularly in Sao Paulo and have unique perspectives to offer about these events, this could capture Jayne’s interest.
This information evolves through artificial intelligence and human feedback. Improve this profile .
There were several key outerwear styles shown on the runways for the SS25 season. The trench coat and novel variations of this classic style
People are increasingly looking to the past for inspiration, especially as social media amplifies nostalgia-driven trends.
According to models.com, magazine covers and campaigns may be overrun with celebrities, but models will always dominate the runways. It takes a special breed of model to walk hundreds of shows per year and connect with the vision of countless designers; but the ones who can pull off this impressive feat hold a special place in the business. There are models that casting directors and designers look to, time and again, come fashion month.
Since its November 22 debut, the long-awaited movie adaptation of the Broadway musical ‘Wicked' has proven to be a massive box office hit. It is already the all-time highest-grossing movie adaptation of a Broadway musical, having earned $392.4 million domestically by mid-December 2024. Wicked has a compelling storyline of friendship, and bravery in the face of oppression. Plus, the set and costume design is a veritable feast for the eyes. When it comes to color, Galinda's pink outfits pop against a backdrop of blue Shiz University uniforms. Later, when the two friends travel to the Emerald City, naturally the focus turns to a palette of greens.
By: Jayne Mountford
Menswear has become an increasingly significant sector within the fashion and retail industries.
Christian Dior is credited with designing the ‘pencil' skirt which he introduced in his 1954 Autumn /Winter collection.
The fw25 ready-to-wear collections from ‘the big four' cities are set to kick off in New York on February 6, 2025.
Held twice a year in Florence, Italy, the Pitti Bimbo trade fair is considered to be the gold standard for the children's clothing markets, and the trends on display there set the tone for the season. On January 22 and 23, 2025, Pitti Bimbo will mark its 100th edition with exhibitors showing their lines for fw25. Overall, from 60's mod, 70's boho and 80's athleticwear, retro themes will most likely play out this season. The following looks are key items we can expect to see.
Pre-fall bridges the high summer and first fall deliveries, dropping in-store as early as June/July. In addition to items that can be purchased and set aside for later months, consumers enjoy buying ‘wear now' pieces. Consequently, denim played a major role in the Pre-Fall 25 collections. In addition to various jean styles, designers showed dresses, coats, jackets and skirts rendered in a variety of weights and washes. As we move into Fall 25 look for even more relaxed styles including pleated front denim pants.
As reported by FashionUnited in 2023, ‘latte dressing' began as a directional trend. At the time of the SS24 collections it was seen to be particularly popular with runway show attendees as it offered a chic alternative to black.
(833) 317-6278 
