Jen McCaffery

Director of Commerce

Preston's Summary

Jen McCaffery is the Director of Commerce at her current employer. She specializes in themes related to health and wellness, medicine and healthcare, as well as animal care, often exploring topics like shopping trends, Amazon Prime, and fitness. Jen's work has been featured in notable publications including Popular Science, Futurism, Cigalah Group, Reader's Digest Asia, National Geographic, and Discover Magazine.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Promotional Deal: 56 %
Gift Guides: 20 %
Review: 14 %
Seasonal: 7 %
Cites Data: 1 %

Themes Covered:

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Most Recent Topics:

  • Consumer Health
  • Drugs & Medication
  • Health News
  • Mental Health

Pitching Insights

Jen McCaffery's coverage primarily focuses on promotional deals, gift guides, and product reviews related to shopping, electronics, fitness, and technology. She would likely respond well to pitches that offer exclusive discounts or promotions for popular products in these categories.

Given the high percentage of coverage dedicated to promoting deals (57%) and providing gift guides (20%), Jen may be interested in receiving press releases about new product launches or updates from companies in the shopping, electronics, fitness, and technology sectors. Pitches highlighting unique features or exceptional value for consumers are also likely to resonate with her.

It's important to note that Jen does not have a specific geographic focus but rather covers topics relevant internationally. Therefore, global brands or companies targeting international audiences could effectively engage with her through relevant pitches.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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