Destination-based movies and TV shows are overtaking social media as the dominant source of cultural influence when it comes to travel planning.
Jenny Southan is an award-winning freelance travel journalist and trend forecaster. She is the editor and founder of Globetrender, a publication that explores the future of travel and the latest trends in the industry. Jenny's work has been featured in various publications such as Condé Nast Traveller, The Telegraph, and Yahoo News UK.