Jessica Roy

Personal Finance Columnist

Preston's Summary

Jessica Roy is a Personal Finance Columnist at the San Francisco Chronicle. With a focus on personal finance and utility journalism, she provides readers with practical advice on managing money and living their best lives. Jessica has been featured in numerous publications, including Yahoo News, The New York Times, and Rolling Stone.

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Geo Focus

Coverage Attributes:

Beta
How To Guide: 18 %
Government Announcement: 15 %
Cites Data: 14 %
Evolving Stories: 9 %
Legal Policy Regulation: 7 %

Themes Covered:

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Most Recent Topics:

  • Elections
  • Government
  • Politics
  • Public Policy
  • Security Policy
  • Tech Policy
  • Beauty Industry
  • Hair Care Industry
  • Retirement Planning
  • Saving & Investing

Pitching Insights

Jessica's coverage primarily revolves around lifestyle topics, including local guides and trends. She particularly focuses on how-to guides, making her likely to be interested in pitches that provide practical advice or step-by-step instructions related to lifestyle activities in Los Angeles and California.

Given her emphasis on local content, she would most likely respond well to pitches that offer unique insights into the local scene in Los Angeles and surrounding areas. Topics such as trending leisure activities, dining experiences, or emerging cultural phenomena with a specific focus on their relevance to the Southern California region could capture her interest.

In addition, Jessica's coverage also delves into business and health-related themes. Pitches aligning with these interests should highlight their connection to the Californian lifestyle or address any particular regional considerations for maximum impact.

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