Jessica Toonkel

Deputy Media Editor

Preston's Summary

Jessica Toonkel is a Deputy Media Editor for The Wall Street Journal and Yahoo Finance. Her articles primarily focus on the media industry, including topics such as streaming services, big media deals, and the challenges faced by traditional TV networks. Her work has also been featured in MarketWatch and Talking Biz News.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Press Release: 33 %
Private Sector Announcements: 30 %
Cites Data: 6 %
Investment Analysis: 5 %
Government Announcement: 4 %

Themes Covered:

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Most Recent Topics:

  • Journalism
  • Media
  • Press
  • Broadcast Media
  • Broadcast Networks
  • Broadcasting Industry

Pitching Insights

Jessica Toonkel's coverage focuses on entertainment and tech, with a significant emphasis on streaming services and the media industry. She regularly covers private sector announcements and press releases related to major players in the streaming and media space.

Given her focus, she may be interested in pitches that provide insights or analysis related to the strategies of key players such as Netflix, Disney, Warner's Max, Apple, Paramount, Verizon among others. This could include information about new partnerships, content development plans or competitive positioning within the market.

It’s worth noting Jessica's international appeal given her article written entirely in Japanese. Therefore, if pitching from an international perspective it would be beneficial to highlight global implications or applications of any discussed developments within the entertainment and tech sectors.

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